The COOLPIX B500 feels great in your hands, whether you’re zooming in with its super telephoto NIKKOR glass lens or recording 1080p Full HD video using the flip-up LCD. And it takes all the work out of shooting beautiful photos and videos with its 16 megapixel low-light sensor, Lens-Shift Vibration Reduction (VR), easy menus and controls, fun creative effects and outstanding automatic operation. Plus, the whole time you’re shooting, the COOLPIX B500 can be easily and seamlessly connected to a compatible smartphone through Bluetooth® low energy (BLE) technology for instant photo sharing and remote camera control. Simply brilliant.

Few shots are too far away for the COOLPIX B500’s NIKKOR ED glass lens. 40x optical zoom gives you super telephoto power, then Dynamic Fine Zoom, an enhanced digital zoom, effectively doubles that reach for a whopping 80x zoom. Lens-Shift Vibration Reduction (VR) keeps your shots steady—crucial at such long distances—and a 16-megapixel backside illuminated CMOS sensor captures every detail.

Install Nikon’s new SnapBridge app on a compatible smartphone or tablet* and unlock exciting new capabilities with the COOLPIX B500. Built-in Wi-Fi®, NFC and Bluetooth® low energy (BLE) maintain a constant connection between the app and your camera, so each shot you take automatically transfers to your smartphone or tablet for sharing, editing with photo apps or uploading to your favorite sites. You can even use the SnapBridge app to control your camera remotely!

The COOLPIX B500’s large, tilting LCD display makes it easy to compose your shots and monitor your video recording. You can also use it to find exciting new shooting angles. Reviewing and sharing your creations is a pleasure, too—every shot and video looks fantastic on the high resolution display.

The COOLPIX B500 is so easy to use, anyone can take great photos and videos with it. Just turn the camera on, point, shoot and marvel at the results. For maximum point-and-shoot convenience, select Easy Auto Mode. It automatically optimizes the camera settings for each shot, no matter how challenging the situation. You’ll be free to enjoy the moment while you capture it.

The COOLPIX B500 is a powerful video camera, too. Capture moments in Full HD 1080p quality with stereo sound and marvel at how 4-Axis Hybrid Vibration Reduction (VR) counteracts shaky hands for tripod-steady videos. Transform a regular video into a thrilling fast-motion sequence with the new Superlapse Movie feature, great for first-person perspectives, sports moments, video tours and more